A simple video on social media can enhance the reputation of your company, who know – it could become a viral video! With these tips, why not start to increase that social notoriety now?! Here are our five tips to help make your video viral:

1) Shorter is better

The first few seconds of your viral video are crucial, according to the New York Times, after only 10 seconds, almost 20% of your audience will leave the viral video. The key is to catch your potential customers from the first second to the last. However don’t make your viral video too long, 44% of your audience will have clicked away after just one minute so don’t make it too long!

2) Surprise your audience!

The key of success is clearly to differentiate your viral video from the others. Be innovative, think outside the box and don’t be afraid to surprise your viewers (in a good way obviously!). There are a multitude of examples of viral videos on the Internet but here is a good one :

Imagine The Possibilities | Barbie

21,332,545 views

In this ad, the brand presents young girls in roles which are normally reserved for adults. So,in this viral video we meet a veterinary girl, a teacher and a sports coach. The ad shows the reaction of adults after they saw their professor or vet, it’s efficient, entertaining and very well made!

3) Be emotional

The most important aspects to make a video viral are the music and the story to create an appropriate atmosphere with your scenario. The message has to tug at your audience’ heart. Here is a good example of an emotional viral video :

P&G Thank You, Mom – Strong | Rio 2016 Olympic Games

15,117,160 views

In this clip, the brand talks about the importance of a mother’s role in the life of a young man or a young woman. In the past, the mothers of these young athletes knew how to avoid disaster and find solutions for every problems. Now these athletes have a lot of pressure because they are representing their country at the Olympics of Rio in 2016 and with the help of their mothers they are going to succeed.

4) Details can make the difference

If you want to create a viral video, the key is to take your time with the details. It’s important to define what are your objectives? What is the message that you want to share? How are you going to share the message? What is your budget for this operation? How much time do you have?

Furthermore, you can try different scenario, test your video with groups of people before posting on social media…

5) Promotion is king

To make your video viral you have to maximize your chances of to be viewed. Don’t be afraid to share the video on multiple channels of social media such as Facebook, Twitter, Linkedin, Youtube…

Another important point is the moment you share the video, you should know the habits of your audience to define when is the best time to share your content. Then, It’s not enough to just post your video, you should promote the content before and after your publication on the social media to remind your followers that your video went out or is going out in the next days.

Author Romain Rigaudie

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