Content marketing in 2016 is essential, the key is clear differentiation and using creativity to generate traffic. Here are 5 ways to boost your e-notoriety…

 

1) Video is the best way to catch the attention of your prospects

 

Videos are probably the most effective way to attract new customers in 2016 because it’s visual, entertaining and simple to catch! According to Cisco, a video will account for 69% of all consumer internet traffic by 2017.

Also, having a video on your website makes it 53 times more likely that you will be on the front page of a google result (get yourself some sweet SEO!)

Furthermore, more than an half of marketing professionals name video as the type of content with the best ROI according to Marketing Land and almost three quarters of marketers say video conversion rates outperform other marketing content.

 

2) Blogs can improve your content marketing in 2016

 

Blogs are essentially a long form of social media and as such can be utilised through content sharing, guest posts, as well as comments – however they can be so much more. Blogs support search engine optimisation (SEO) – each blog post should revolve around a certain keyword phrase to increase inbound traffic to your website.

Blogs also show that you are an authority in your industry, essential! And of course, that you  know what you’re talking about. They can also be used to increase sales, if you write blog posts on how to use your products or services in context and link back to your product pages – you will be able to increase views to the product or service pages too.

Guest Posts

Inviting industry specialists to do a guest post on your blog can be useful to generate new content from people in your industry. Don’t forget, that works the other way round too – doing guest posts on other blogs can be useful to create links for SEO as you can backlink back to your website or blog.

Speaking of guest columns, check out our guest post on PlugMySocial here.

 

3) Get social (media) with your content marketing in 2016

 

Social media and content marketing in 2016 is a large priority for companies, but not a lot of people know how to use it, which is a shame because it can be insanely useful. You can improve your brand awareness by engaging with your customers, finding out what they want and allowing users to connect to the company, thus becoming brand advocates.

Marketers normally think of social media as just a way to deliver content but forget it’s use for content marketing in 2016 – it allows companies to tell “stories” which can help your customers understand your company better and how the company runs behind the scenes and helps them engage with the business.

Different types of social media requires different content marketing strategies.

For B2B, LinkedIn is king. LinkedIn allows you to target professionals in any industry – thankfully, everyone lists their job title publicly on their page and LinkedIn allows you to advertise directly to people with a specific job title.

Twitter is useful to find out what your customers are talking about, as well as engaging and communicating with them. There are multiple tools you can use such as twitter polls and analytics to get a better understanding of your customers.

Don’t forget about Google+ as it is useful for SEO and can be a useful tool to increase your website’s reach. (yes people use it!)

 

4) Don’t forget about mobile…

 

There are more mobile devices than people in the world. (interesting, huh!) However, many companies do not tend to consider mobile optimisation within their content marketing strategy.

Companies should adopt a mobile strategy as part of their content marketing plan. What is the first thing you do when you wake up? What is the last thing you do before you go to bed? Yep – people are glued to their mobiles. If you don’t adopt a mobile strategy, you’re missing a trick.

There are many different options for companies to do some sort of mobile marketing – Can your video work on a social media app? Do you have an app to allow users to use your product on their mobile phone?

Graph of Facebook becoming mobile first for content marketing in 2016

Facebook’s mobile transition (Source)

 

Mobile is such an important aspect of marketing especially in 2016, Facebook for example now consider themselves a “mobile first” company with more users using only mobile over the traditional trusty desktop.

One thing that mobile content marketers should consider is video. According to a Nielsen study, 28% of online consumers use their mobile device to watch videos at least once a day, which means that video was the most used content format on mobile.

 

 

How’s this for a cracking mobile experience – L’Oreal Paris used photo analysing technology to find out the hair colour of consumers in photos and personalise the mobile adverts to fit the consumer’s own hair.  

Picture of lady from advert campaign for L'oreal's content marketing in 2016

L’Oreal’s mobile campaign

 

5) How to boost your e-mail campaign ?

 

With 53% of emails accessed via mobile in 2015 and around 2 billion predicated in 2017,  emails are more and more important on mobile nowadays.

It’s essential to test your emails on supported devices such as smartphones, tablets and wearable technology but it takes a lot of time to do this, so the key is to identify what are the main devices and to adapt your emails according to the trends.
To create more traffic it’s also possible to add video into your email, when a video is included in the email, the rate of clicks can improve by 96%!

Author Omar Rashid

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