The Best Video Content Ideas For Your Campaign Strategy

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So you want to make a video? Well of course you do, video is a great marketing tool for businesses. In fact, 51.9% of marketing professionals worldwide named video as the type of content with the best ROI, and it’s not just the professionals who love video, 96% of consumers find videos helpful when making a purchase decision online. Video is no longer an up and comer, it’s here, right now. In fact, By 2020, 82% of the world’s internet traffic will be video, there has never been a better time for video. But what exactly do you make? There are so many possible videos that can be made. Well here are some video content ideas for your campaign strategy.

Video Content Ideas for Events

Have you got an event or a special show in the works, an awards show? A showcase? Social meet and greet? Or maybe it’s not your event and you have just been invited. Whatever it is, you may want to take a look at these video content ideas for your event.

Filming the Event

Have you got an event coming up? Well, why not have a video of the event? It could have so many uses. From creating shareable content for social media to help increase reach, or from selling the event through various means (digital and physical) to help make a profit. We’ve talked about the benefits of filming an event before. Filming an event could also help with the engagement at the event as well as finding out what people think of the event by going around talking to people at the event, asking them questions and interacting with them and filming the results.

Well not everyone has an upcoming event in the works, but that doesn’t mean you can’t also use this video content idea. Perhaps you’re going to an event or show hosted by another company? Maybe you could record your trip and your experiences at the event and share them with others, make sure that the event host knows about it and that they are ok with what you are recording, they may even be willing to help share your video content through their channels.

We recently helped produce this video for Eurostaff’s AR/VR Meetup in Stockholm…

“Behind The Scenes”

Have you got an event, or a special show going on in the near future? Why not make a “Behind The Scenes” video showing the work and effort that is going on in making that show. Show the people who are integral to the process, show how what they are doing is important. Show people things that they wouldn’t normally see, it will give people an appreciation for what you are doing at this event. 

Unfortunately unlike the one above this is only a video content idea that works if you have an event planned, if you don’t I wouldn’t recommend you start walking backstage at an event and film behind the scenes, I don’t think many events will be ok with you doing that

Video Content Ideas for Products

Maybe you want your videos focused on your products, well you will certainly want to have some videos ready for your products, 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. Here are some video content ideas for you product videos.

“How We Make It” Videos

Similar to The Behind The Scene videos you can show the “Behind the scenes” of the production process of a product, show the steps of how a product is made and the processes that are involved, maybe introduce some of the people who are involved in the process. While it may sound boring to just show how a product is made many people would be interested in seeing how a product is made, in fact, there is a popular TV show that focuses on exactly that.

Unboxing Videos

Another Video Content Idea for products could be unboxing a finished product, Show off the packaging of the product and the thought process that went into it. Show off everything that the audience will get if they buy the product. This will help you showcase your products and help your audience make an informed purchase, in fact, 62% of people who view unboxing videos do so when researching a particular product


Product Reveal Videos

Have you got a new product in the works? Introduce it with a video. show people the features that they can expect from the product as well as how it will benefit them. A product reveal video will help inform users about the product and can be shared extremely easily meaning you can reach more people than with just a simple press release.

Check out a product reveal video we made for QDOS’ OptiGuard Generation 3 Curved S6 edge glass screen protector….

Product Review Videos

Does your client sell a tangible product, well how about make a product review video? (although you may want to ensure you are following the rules associated with that or you could face some consequences)

Doesn’t have to be a big budget production have a look at these product reviews by YouTuber Ashens, all he has is a camera set up in front of a tatty old settee reviewing Poundland junk and he has over a million subscribers on youtube. It’s not necessarily about presentation, it’s about content.

Video Content Ideas For Your Interviews

Interviews are a great way to showcase the people involved with your company or your industry. but they don’t have to be transcripts or audio-only podcasts, you can have videos of the interviews that take place.

Staff Introduction Videos

Introduce your staff to the audience, let people know who your staff are, what they do, and what they know. These videos can be useful for introducing yourselves to clients that are likely to work with these people.

Check out this video we helped produce for Eurostaff detailing a job role in their company

Industry Interview Videos

Why not have an Interview with important people in an industry, show that you know what you are talking about with important people in an industry and that you are able to keep up.

Check out a video we helped produce for Creative Business Leaders…

Video Content Ideas To Help Repurpose Content

A great way to improve your SEO is to keep your content updated and fresh and one of the ways you can accomplish this is by reusing your content to help you create new video content. Check out these video content ideas for help repurpose your content.

Photo slideshow

You know what they say, a picture is worth a thousand words. But if a picture is worth a thousand words how many is a video worth, (well if your video is 30 frames a second then a minute of video is worth 1.8 million words by our calculations).

You can turn your pictures into a video slideshow, perhaps to showcase your pictures or to tease an upcoming event by showing pictures from a previous event.

Video Articles

Do you have a blog? Well if not you may want to consider one as you could gain 55% more website visitors. And If you do have a blog you may want to consider turning some of your blog posts into video articles. The hard part is pretty much done, all the research is already there. Read through the article, add some graphics and pizzazz and you got a shareable video ready full of helpful information for your audience. 

And there you have it, multiple video content ideas to help you come up with a video idea. And when you do come up with one don’t forget to contact us so we can help make your project a reality.

Author Omar Rashid

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