Vaimo x Wimbledon: Case Study
A compelling case study film that dives into the Wimbledon retail story, with a focus on its evolution through e-commerce. Led by our talented directors Tom and Elliot, this documentary-style video unfolds the history, modern-day digital transformations, and future plans for retail at Wimbledon.
PROJECT
Wimbledon Retail Story
E-commerce Transformation
Documentary Style
Brand Evolution
Digital Impact
About This Project.
This case study targets stakeholders interested in the retail aspects of Wimbledon, including how the brand has sustained its unique appeal while transitioning into the digital age. The objective is to provide a comprehensive view of Wimbledon's retail journey, from its historical roots to the impact of e-commerce today.
The project adopts a documentary style, interspersed with interviews from key personalities within Wimbledon and its e-commerce partner, Vaimo. We blend archival footage and images to illustrate the brand's journey while capturing insights on its current digital strategy. Topics covered range from co-branded collections and the transition from physical to online stores, to the brand's ethos and how the onset of COVID-19 has shaped their retail approach.
In conclusion, this case study serves as an illuminating lens into Wimbledon's multi-faceted retail story, offering insights into its past, present, and what lies ahead. The documentary adeptly addresses how Wimbledon has managed to preserve its esteemed brand while embracing digital transformation.