Alfa Romeo: Stelvio Commercial
Working with Momentum Media and Alfa Romeo, we developed a lifestyle film that will be used to position the car to a family audience. A full-service commercial, we developed the treatment, executed the production and managed all post-production in partnership with Momentum Media.
PROJECT
Scripting
Storyboarding
Production
Animation
Post-Production
About This Project.
It was important to make the story feel like it was being told by car experts. We worked with an adventure enthusiast and car influencer to hear their real thoughts on how the Stelvio looks and feels to drive.
The concept we developed was a lifestyle story that kept the car at the heart of everything. The car is the facilitator to the adventure and is used as part of a real story of a real local adventure.
The film features car tracking shots from a tracking vehicle. It was important to the client to show the car looks good on the road against some of its competitors.