BT Care Home Companions
We were ecstatic to lead a transformative global PR campaign for BT, featuring none other than football legend Sir Geoffrey Hurst. But this was more than just a campaign; it was a life-changing initiative that brought joy to the residents of care homes and presented BT as a brand with a purpose and a heart.
PROJECT
Global PR Campaign
Community Impact
Sir Geoffrey Hurst
HC-One
Loneliness Week
About This Project.
The initiative was aimed at not just BT customers but also the general public and stakeholders concerned with societal issues like loneliness. Our primary objective was to humanise BT as a brand that actively contributes to community welfare, specifically addressing the alarming loneliness statistics among the over-50s.
In a nutshell, this wasn't just a PR campaign; it was an initiative that significantly affected lives and boosted BT's image as a compassionate and responsible brand. Featuring the iconic Sir Geoffrey Hurst, the campaign was a perfect blend of star power, community service, and meaningful impact.
To maximize impact, we engaged a multi-channel media strategy that leveraged broadcasting, national press, and social media. Partnering with key media outlets like The One Show and BBC Radio Five Live, the campaign received the attention it deserved.