CMC: Pre-roll Advert Animation
Working with The Crown and Co, we delivered short, animated preroll commercials for trading provider CMC, pushing their app. This animated commercial was designed with retargeting in mind and featured a blend of 2D and 3D animation throughout.
PROJECT
Storyboarding
Concept Development
Production
Post-Production
About This Project.
Creating YouTube adverts in a skippable environment is all part of the challenge. You need to capture the audience's attention within the first 5-seconds, or they disappear. In this case, we used eye catching designs and quick movement to keep them engaged.
The animation uses a blend of 2D and 3D animation. For the iPhone, we worked with photoreal models embedded in an environment aligned with their brand. It focuses on real screens within the app, showing features while delivering core messaging.
