Working with fashion brand Karen Millen, in partnership with Blow LTD, we delivered a fun, split screen social video with influencers modelling various outfits, hairstyles and fascinators ahead of the Ascot races.
Shot in a studio with colorama backdrops, we wanted to show as many hair and clothing options as possible. The creative includes a multitude of clothing and fascinators from Karen Millen, edited into a funky split-screen array.
A simple idea, but delicate execution. As models were getting ready, coming and going across the day, we had to keep a sharp eye on which model was where throughout the video, and the actions they needed to perform in strict times to ensure the footage lined up correctly.