Papirfly: Shakespeare Campaign
We spearheaded a captivating advertising campaign for Papirfly, a leader in global employer branding technology. This wasn't just a run-of-the-mill ad series; it was a multi-faceted global campaign that perfectly encapsulated the unique capabilities of Papirfly's software, differentiating it from traditional marketing methods.
PROJECT
Scripting
Storyboarding
Production
Post-Production
About This Project.
The series was designed to target global decision-makers and marketing professionals who are on the lookout for innovative branding solutions. The primary objective was to set Papirfly apart as a trailblazing tech company in employer branding, demonstrating how its software is revolutionizing the industry.
To breathe life into this campaign, we introduced two unique characters that personified Papirfly's software. These characters served as relatable yet compelling guides, taking the audience through the advantages of using Papirfly over traditional marketing channels. Every ad in the five-part series had its own narrative yet was part of a cohesive storytelling experience.
Filmed over five days in a high-tech studio, we opted for the Arri Alexa camera system to ensure we were capturing our visuals at the pinnacle of quality. While studio shooting gave us greater control over every aspect of production, it also demanded meticulous planning to ensure that each day yielded maximum productivity without compromising artistic integrity.