Tcha Tea: Campign
We had the pleasure of crafting an enthralling advertising campaign for Tcha Tea, a game-changing iced tea brand with an unwavering commitment to health and flavor. But this was no ordinary beverage ad; it was a vibrant visual journey designed to introduce Tcha Tea's eclectic range of flavors to a thirsty world.
PROJECT
Tcha Tea
Iced Tea Revolution
Studio Shoot
Health-Focused
Flavorful Journey
About This Project.
ur campaign targeted health-conscious consumers who are always on the hunt for delicious yet nutritious beverage options. The primary objective was simple: to place Tcha Tea on the map as the go-to brand for iced tea that's as healthy as it is flavorful.
For this ad series, we wanted to let the flavors do the talking. We created one hero advert that showcased the entire line-up of Tcha Tea's flavors, as well as individual ad films for each unique flavor. The objective was to not just inform but to tantalize the taste buds through the screen.
This whirlwind of flavor and health was captured in a day-long studio shoot. Despite the time constraints, our meticulous planning ensured that we could film each flavor in its glory. Every detail, from lighting to backdrop, was carefully considered to make the flavors pop and engage the viewers.